Running a business can be a tedious process, especially if you’re just starting out and have no experience running one. Nonetheless, there are various ways of running a business successfully, even for a newbie who has never been involved in one.
There are hacks, things to do, and a long list of other assistance that a business owner can easily get. One such hack to help a business grow is Google Alerts. If you are looking to grow your business both offline and online, then Google Alerts is one of the best options to consider.
What is Google Alerts?
Google Alerts is one of the very many products that Google offers to various categories of users around the world. It is a content detection technology that allows “subscribers” to follow and monitor selected terms. With ease, you can be notified of new content, articles, or pages on your terms as soon as they are posted on the internet. Even more advantageously, Google Alerts is free to use.
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To use Google Alerts, first you have to set up your Google account and select the terms you’d like to monitor. After having set up your Google Alerts, you can use them to grow your business quite easily. To do so, here are some ways through which you can use Google Alerts.
1. To keep track of mentions
Google Alerts allows you to keep track of mentions. Do you want to know when your business or product is mentioned? Use Google Alert. Even with it, you can follow reviews of your products. Whether your business’s name is mentioned with or without a back link, you get to know when it is mentioned. If a good or bad review comes with a mention of your business, you have it! This way, you can visit the sites easily to view them and take the necessary steps as deemed fit. When you are quite responsive, you get to build your business and create even more awareness.
2. Know your competitors
When you have Google Alerts set to track mentions of your products and your competitors, you not only get to know more about what they are doing, but also get to know when they make unfavorable comparisons with your products.
As a small business that is just starting out, it is pertinent that you also leave yourself the space to learn and grow. Google Alerts allows you to do this easily. It’s like subscribing to many favorite authors via a channel. You get to be updated on what bigger businesses are doing and learn from that to grow yours.
4. Follow trends in your business line
Are you afraid that you are behind your counterparts in business? or if you just want to be updated on what people are doing and how. Then you should be making use of Google Alerts to track that. When you subscribe, you know the trends and can follow them without much ado. Is there a conference or training for businesses that deal in your products? You’re already on it!
Do not forget that a number of other competitors could be using Google Alerts too; nonetheless, it shouldn’t deter you from making the best use of it to grow your business.