It is impossible to imagine a successful business that develops without a website or mobile app. Your presence on the Internet allows you to significantly improve brand awareness, increase the number of users and increase profits. You can achieve good results only if it is convenient for a potential client to use your resource. Quality UI plays a huge role, so it is crucial to devote more time.
What is UI in short?
The abbreviation UI stands for User Interface. Often, this is widely used in conjunction with UX (User Experience). Indeed, these two concepts go hand in hand, so many do not understand the fundamental difference between these two notions.
UX is solely responsible for what kind of experience the users get and how comfortable it is for them to use the interface.
The UI is responsible for the design of the page. The users should be pleased to look at the screen, and they should quickly find the necessary button at a glance. The biggest mistake many sites make is misplacing ads that hide all-important content.
Thus, if you want to create a high-quality website or mobile application, turning to a UI designer for help makes sense. A specialist will help you create a user-friendly interface that your clients will like.
In addition, if you think everything over in advance, then the mobile app testing process will be much easier and faster, and there will be many fewer errors.
Why is UI important to your business?
Every experienced Internet user has seen sites where colors are very poorly matched and advertising covers important text or photographic materials. An adequate solution is to close this site and never return to it again. Conversely, you will start using it regularly if you find a site with a friendly interface, excellent functionality, and many useful options.
Although your users are the best testers of UI interfaces, and their experience of using your product shows how convenient and interesting it is to use, but… Such a client may never return to you due to a crooked interface, complexity in using, or an intuitive path inside the service. If you want to be sure that the interface is perfect before launching the project, it is possible to give the UI testing to professionals. This will provide you with high-quality service in a short time, and you will receive a detailed report and be able to make changes to the project on time.
The more clients use your website or mobile application, the better and faster your business grows. The most important thing is to please potential users and create a high-quality product from all sides that is pleasant to look at and easy to use.
Thus, a well-thought-out UI allows you to:
- Increase the number of visitors to the web resource and thus increase the number of customers;
- increasing engagement in your content;
- increase brand awareness;
- facilitate the system and much more.
In addition, this can easily prove the importance of debugging because an unfinished site has a highly negative effect on the company’s reputation as a whole.
Good UI design implies maximum simplicity, so specialists do not need to spend a lot of time creating complex designs. As a result, the cost of developing a site is several times lower.
Basic principles of a good UI
At first glance, creating a convenient and beautiful UI won’t be a big deal, but in practice, you need special knowledge to do this job well. First of all, you need to pay attention to the following points:
- Simplicity: Many designers tend to make the site too fancy (this may only be appropriate if you are creating a product for a computer game or entertainment industry), making it difficult for users to understand such navigation.
- Use familiar characters. Man is a slave to habits. It is much easier for us to understand a site or mobile application that uses symbols, icons, and other elements that are already familiar to us.
- Colors and textures. On one site, we can safely work during the day, and on another, after 20 minutes, our eyes begin to hurt. The ideal choice would be to use only 3–4 colors (one of which is white). The colors shouldn’t be too saturated.
- Correct typography. Sometimes you need to test a considerable amount of typography to choose the most profitable option.
- User control. A person must have the ability to control all the processes that occur, from returning to the old page to ending with the auto-completion of various cells.
- Convenient menu navigation. Some experts pay too much attention to the development of unusual button designs or searches. It leads to the fact that people do not always understand how it works.
By creating a very complex interface with a lot of JavaScript, you can overload the site. It will take too long to download, and some elements will not open in different browsers. Try to think that the site, even in Internet Explorer, looks beautiful, convenient, and understandable.