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Umidigi is a Chinese technology company that specializes in producing affordable smartphones and wearables. The brand offers a range of Android-based smartphones, including budget-friendly options with advanced features like high-resolution cameras, large batteries, and fast charging capabilities. Umidigi's smartphone lineup includes devices with unique selling points, such as rugged phones with IP68 water resistance and phones with advanced camera systems. Additionally, the company produces smartwatches and fitness trackers that offer heart rate monitoring, GPS tracking, and other health-related features at competitive prices.