Samsung Unpacked 2024: Beyond Foldables - A New Era of Mobile AI



Updated: June 27, 2024

Samsung Unpacked 2024: Beyond Foldables - A New Era of Mobile AI

Samsung's highly anticipated Galaxy Unpacked event returns to Paris on July 10th, 2024. While the spotlight is on the newest Galaxy Z Fold 6 and Galaxy Z Flip 6 foldable phones, Samsung's teasers suggest a much broader event focused on the “entire Galaxy ecosystem.” Get ready for a wave of exciting announcements, all powered by a new era of mobile AI.

This year, the integration of Artificial Intelligence (AI) across the Galaxy product line takes center stage. Samsung's event invitation prominently features the Galaxy AI logo alongside the silhouette of a foldable phone, signaling a commitment to a “new phase of mobile AI.”

This emphasis on AI aligns with Samsung's recent efforts to elevate user experience through intelligent features. These advancements will likely be central to the new devices, particularly the foldable phones.

While the Galaxy Z Fold 6 and Z Flip 6 are expected to be unveiled, rumors suggest these might be more iterative upgrades compared to previous generations.

The Galaxy Z Flip 6 is rumored to receive the most significant camera upgrade, potentially featuring a 50MP sensor, a big jump from the standard 12MP sensor on earlier models. Additionally, expect a performance boost with the integration of the latest Snapdragon 8 Gen 3 processor.

The Fold 6 is also expected to feature the same processor upgrade. Interestingly, rumors suggest a potential change in the cover display's aspect ratio, possibly making it wider for improved typing and usability.

The most compelling aspect of these foldable phones might be the inclusion of advanced Galaxy AI features. Samsung's focus on AI hints at functionalities that leverage these devices' unique form factors.


However, the July 10th Unpacked event promises to extend far beyond just smartphones. Here’s a closer look at some of the other potential unveilings:

Samsung offered a glimpse of its new wearable, the Galaxy Ring, during the January Unpacked event, followed by a more detailed design reveal at Mobile World Congress in February. This July event will likely dive deeper into the Galaxy Ring’s functionalities, including its potential price range (rumored to be between $300 and $350) and its health-monitoring capabilities. Similar to the Oura Ring, the Galaxy Ring is expected to track health data such as heart rate and sleep patterns. Samsung has also teased a “My Vitality Score” feature that would utilize workout and sleep data to calculate user alertness.

Samsung has a history of refreshing its smartwatch lineup in the latter half of the year, making the Galaxy Watch 7 a strong contender for the upcoming event. Rumors suggest a design shift towards a square format and a new processor that should enhance performance and battery life. Additionally, potential new features include sleep apnea detection and seamless integration with the Galaxy Ring.

The Galaxy Watch Ultra, however, might be the real showstopper. Samsung seems to be gearing up to compete with the Apple Watch Ultra, although specific details regarding its differentiating functionalities remain under wraps. Blood sugar monitoring is one of the more intriguing rumored features for this premium smartwatch.

While new foldable phones, smartwatches, and a novel wearable would already make for a jam-packed Unpacked event, there’s a possibility of further surprises. Regulatory filings hint at the potential unveiling of 14-inch and 16-inch versions of the Galaxy Book 4 Edge laptop, potentially powered by a Snapdragon X Elite chip.

Furthermore, considering the significant time gap since the last Galaxy Buds update (Galaxy Buds Pro 2 in 2023 and Galaxy Buds 2 in 2021), new earbuds could also be part of the mix. These earbuds could prove to be ideal platforms for showcasing the aforementioned Galaxy AI features.

The upcoming Galaxy Unpacked event promises to be a pivotal moment for Samsung, showcasing its vision for the future of mobile technology. With a focus on AI integration across its product ecosystem, Samsung appears poised to deliver a wave of innovative devices that enhance user experience and redefine user interaction with technology. From groundbreaking foldable phones to health-focused wearables and potentially new laptops and earbuds, July 10th promises to be a day brimming with exciting announcements that will shape the future of mobile technology.