Beginning in 2023, Apple intends to incorporate search advertisements into the Maps application that is available for the iPhone.
Bloomberg correspondent Mark Gurman wrote, “I believe Apple has begun work on displaying search ads in the Maps app. We should see it implemented sometime next year.”
According to reports, ads in the Apple Maps app will not be traditional banner ads on the website but paid search results. For example, a fast-food restaurant chain may pay Apple to display its logo at the top of search results when a user searches for “hamburger” or “French fries.”
Currently, Apple is already showing search ads in the App Store, which allows developers to pay for app ads to users who search for relevant keywords. Apple also plans to display ads in the “Today” tab of the App Store and a new “You may also like” area at the bottom of the app list, as well as banner ads in the Apple News and Stocks apps.
This comes after Gurman said last week that Apple plans to expand its advertising business significantly over time. Apple’s advertising division has revenue of about $4 billion a year, and Apple’s head of advertising, Todd Teresi, hopes to raise that figure to at least $10 billion a year.